Growth Review
This review is about what your website brings in, and what stops it. We went through the site, your search rankings and your reviews. The main findings: every one of your real rankings is your own business name, split across four different pages, and not one search for "solar panels" or "solar panel installers" in Enniskillen or Fermanagh ranks anywhere at all. Your homepage's Google listing description is completely blank. There are smaller things too. Two image blocks lower on the page never finished loading in our check, worth confirming on your end. It's all detailed below, with what to do about each one.
Semrush shows 6 keywords for this site. Every real one is "kb electrical", your own business name, and it shows up on four different pages, homepage, contact-us twice, gallery and one guide, not just the homepage. Not one generic search, solar panels, solar installers, EV chargers, in Enniskillen or Fermanagh appears anywhere in the results.
| Page | Search | Position | |
|---|---|---|---|
| Homepage | kb electrical | 1st, nearly all your traffic | 1st |
| /contact-us | kb electrical | 9th, same search | 9th |
| /contact-us (again) | kb electrical | 16th, same search | 16th |
| /gallery | kb electrical | 34th, same search | 34th |
| /solar-energy-explained | kb electrical | 68th, same search | 68th |
Someone who already knows your name can find you. Someone who doesn't, someone searching "solar panels enniskillen" or "solar panel installers fermanagh", has no page on the site built to answer them, so Google has nothing to show. That's the entire gap: not a ranking problem on existing pages, an aim problem on pages that don't exist yet.
The first is a genuine technical gap. The rest are what stops a visitor becoming an enquiry once they arrive.
Real photos of real jobs, a real testimonial, a family business since 1996, and none of it is aimed at a search anyone actually types. Between the missing pages, the blank listing description and the loading issue, it's worth pricing both options: patch the current site, or build once around everything it's missing.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the decision worth making once the quick fixes are done.
100% of your visits come from people already searching your own name.
0 generic solar or EV searches rank anywhere on the site.
3 obvious pages, Enniskillen, Fermanagh, EV chargers locally, don't exist yet.
A site that only shows up for its own name can never grow past the people who already know it. You know your average job value on a solar or EV charger enquiry, and what your close rate looks like once someone actually calls. That's the sum worth running on your side.
148 referring domains already point at kbelectrical.co.uk, real authority for a small local site. None of it has reached a single generic search yet, because no page exists to receive it. The longer that stays true, the longer every new customer has to already know your name before they can find you.